CASE STUDY: Establishing A Brand Identity

Establishing A Brand Identity

Parameter was tasked with defining a brand presence on social media for family-owned, vegan hair care brand 72 Hair.

Through social media and content marketing, 72 Hair were able to move away from being displayed solely as a salon only product, and edge closer towards becoming an established direct-to -consumer brand.

With Instagram Reels, collaborations and influencer outreach at the heart of our strategy, 72 Hair were able to reposition themselves on social media and increase brand awareness with a consistent platform to reach new customers.