Welcome to Parameter


 Parameter specialises in achieving growth for brands and businesses through social media.

We created a unique working formula for our clients, to amplify their digital presence and maximise revenues from both new and existing customers.

Pairing awesome content with killer advertising campaigns.

That’s the Parameter formula.

Meet Our Co-Founders

Dan Kraines

Focused on turning your business goals into social media reality. Dan is our go to man to make things happen and has been at the forefront of developing brands through strategic marketing for the past 5 years. If he’s not on a client call or working on a campaign launch, he’s probably DJing at a dance floor near you!

Scott Hircombe

Scott is all about the numbers. He is obsessed with data (and football!), and with over 5 years experience in all things digital advertising and eCommerce, Scott is sure to be making the most out of your advertising budgets.

Our Values





Like what you see? Hit that contact button and give us a call.