CASE STUDY: Lead Generation

The Brief

To generate new membership sign-ups for the launch of the
world renowned fitness franchise F45 in Mill Hill.

Strategy

Targeting local consumers with shared interests in health and fitness through both video and image creatives, encouraging them to take advantage of the new joiner offer.

Video viewers were also retargeted to maximise brand touch-points that build awareness and generate leads.

Results

· £1.71 cost per Lead

· 20.4% average Engagement Rate

· £0.27 CPC (cost per click)