CASE STUDY: E-commerce Conversions

The Brief

To launch paid social activity for a newly established e-commerce Jewellery brand, looking
to drive new customer acquisition and consistent digital sales.

Strategy

By utilising Facebook’s proprietary audience capabilities, in conjunction with proven conversion-driving ad formats, we set up prospecting and retargeting campaigns to ensure maximum reach and new customer acquisition for the brand.

The campaigns aimed to increase the company’s fanbase whilst also focussing on generating profitability as soon as possible.

Results

· 143% ROI

· Over 1000 “Add To Carts” – building retargetable email list

· Implemented a strategic automated funnel approach to continuously prospect, retarget and generate sales