ATTACKING THE SALES SEASON

After strategic analysis of client briefs and previous performance, Parameter ideated a strategy that focused on a two-pronged paid media approach in order to launch the client's first ever Black Friday Cyber Monday sales campaign.

The campaign featured a split across top of funnel targeting broad audiences, and first-party and third-party retargeting, allowing the brand to remain top of mind, provide multiple touch points, and maximise purchase opportunities throughout the sales period.

Parameter ensured consistent development of all creative, copywriting & adherence to best practices.