CONTENT

CREATING TIKTOK SOCIAL PROOF

Objective

Create a social proof campaign that builds hype on social media.

Strategy

Each packet of Tasty Mates has a unique flavour relating to a personality trait found in many a friendship group. Their activation at Taste of London Food festival provided an opportunity to capture real life testimony & social proof from those discovering the brand for the first time. Parameter created a series of public interview videos, themed around the unique personality of the sweets, to generate valuable social proof that was also entertaining & engaging their social media audience.

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Results

4x

31,362

1,225

Video Assets

Total Video Views

Total Interactions