Objective
Create a social proof campaign that builds hype on social media.
Each packet of Tasty Mates has a unique flavour relating to a personality trait found in many a friendship group. Their activation at Taste of London Food festival provided an opportunity to capture real life testimony & social proof from those discovering the brand for the first time. Parameter created a series of public interview videos, themed around the unique personality of the sweets, to generate valuable social proof that was also entertaining & engaging their social media audience.
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Video Assets
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