Objective
Establish a social first, direct-to-consumer identity.
Parameter aimed to shift 72 Hair's focus from high-street salons to becoming a direct-to-consumer brand.
We used a combination of paid and organic tactics to increase brand awareness and develop new revenue streams.
Building relationships with influencers, creating user-generated content, and providing educational value on social media helped to increase awareness.
Optimising and growing a customer database through email marketing and tailored social media advertising campaigns allowed 72 Hair to expand their community and increase revenue.
700,000
6,000+
3.17x
£0.88
Accounts Reached
Follower Growth
Return on Ad Spend
Cost per Subscriber
