DEVELOPING A MARKET LEADER

The Miroma Group is an international media collective, comprised of over 25+ businesses operating in a variety of creative industries.

Parameter was tasked with establishing a consistent brand image on social media, which had previously been undervalued.

Following an in-depth internal audit & competitor analysis, we identified key areas of opportunity that could be leveraged in order to achieve our objective. A content strategy was defined and multiple campaigns were produced to place the Miroma Group at the forefront of the media industry.  At the heart of our strategy, was a comprehensive paid media campaign that enabled maximum brand exposure and engagement with varied audiences.

From ideation through to delivery, Parameter played an important role in championing the Miroma businesses, increasing brand awareness, and achieving social media objectives.