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ADIDAS
Driving online sales for the adidas ZX 2K BOOST trainer launchacross six European markets.
£3.4M.
Generated Revenue
40.6×.
ROAS
£1.60.
CPA
Objective
Sell-through across six EU markets.
Drive online sales for the adidas ZX 2K BOOST trainer launch across six European markets. Not just reach. Sell-through at scale.
Strategy
Meta-first. High-intent.
Meta Ads across six key European markets. Broad targeting, past campaign data and purchase intent signals working together.
Creative variations tested at scale to reduce fatigue and reach the right audiences across each market.
Execution
Budget behind the right people, at the right moment.
Conversion value bidding allowed the platform to find the highest-intent buyers in each market. The budget followed performance, not assumptions, across all six markets at once.
