CRUISER GOLF

From Amazon bestseller to owning demand.

Cruiser had already built a strong customer base as a category leader on Amazon. The next challenge was capturing it on their own terms, driving direct sales without relying on the marketplace.

Branded and competitor search, owning both.

We used Cruiser's Amazon data, from keywords and search behaviour to customer review language, to build Google campaigns from the ground up.

Branded terms captured existing demand and competitor terms put Cruiser in front of high-intent buyers already in the market.

The market Cruiser now owns.

Budget followed intent signals in real time, routing spend to the moments most likely to convert. Efficient, scalable demand from day one.