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NORDICBAR
A 6-month social-first content engine built to put bums on seatsat a bar worth talking about.
5.9M.
Organic Video Views
109K.
Profile Visits
2267%.
Follower Growth
Objective
Bums on seats.
Social built to earn attention from people who'd never heard of them and convert it into reservations.
Not vanity metrics. Actual bookings.
Strategy
Six months. One engine.
Content plan built for discovery. Engaging, varied and made to reach new audiences and hold their attention.
Staying reactive was central. When content took off, we leant into the momentum and kept Nordic in the conversation.
Execution
The algorithm became a bookings engine.
Nordic's USPs, promotions and unique character gave people a genuine reason to watch, follow and book.
