OPTIMUM NUTRITION
Amplifying Optimum Nutrition's partnership with the McLaren F1 Team.TikTok-first content built around the Las Vegas moment with Lando Norris.
Amplify Optimum Nutrition's partnership with the McLaren F1 Team.
Drive awareness of their Vegas GP giveaway competition. Turn a sponsorship asset into a content moment the Formula 1 fan base actually shared.
TikTok-first, F1-fluent.
A suite of TikTok and Instagram-first content blending F1 energy with the Las Vegas moment, featuring Lando Norris.
Hero videos, driver interviews and the Golden Scoop Challenge. Each asset designed to set up the next.
A content system, not a one-shot.
Creative editing, a distinct visual style, and a content architecture where each asset built on the last. Products front and centre while reaching deep into the Formula 1 fan base at scale.
